It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Marketing. The Apple (Computer) Inc: Whither the Mac? (referred as “Mac Pc” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. Apple (Computer) Inc: Whither the Mac? case study is a Harvard Business School (HBR) case study written by Mike Lenox, Jared Harris, Rebecca Goldberg. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac in Apple's product portfolio-and is faced with making a decision about the future of the Mac.Ĭase Authors : Mike Lenox, Jared Harris, Rebecca GoldbergĮMBA Pro Blue Ocean Strategy Approach for Apple (Computer) Inc: Whither the Mac?Īt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. EMBA Pro Blue Ocean Strategy for Apple (Computer) Inc: Whither the Mac? case studyĪ product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs's resignation and HP's announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting.
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